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This course can be tailored to your needs for private, onsite delivery at your location.
Product Managers today are challenged by many things – the speed of change in the market, the speed of competitors, the speed of product development, and increasing demands without increased bandwidth to handle them all. Rather than focusing their attention on strategic goals, they spend too much time fighting small battles and putting out fires.
In this Agile Product Management training course we will explore why current methods of managing Product Management no longer work, and why Agile Product Management, inspired by Agile Marketing and Agile Software Development, helps Product Management teams get more done and adapt quickly to changes in the market. We will explain the principles, processes, terminology and tools of Agile Product Management.
We'll also cover some practicalities of implementing Agile Product Management in organizations, including transitioning to it, sustaining it, what can go wrong (and how to avoid it), selling it into the organization and the impact of Agile Product Management on your strategic planning process. By the end of the course, you should know how to introduce Agile Product Management into your organization and start implementing it.
- Upcoming Dates and Locations
Guaranteed To Run
- Course Outline
1. Agile Product Management Training Overview – Explore why conventional methods of managing Product Management no longer work, and why Agile Product Management methods, inspired by Agile Software Development, can help Product Management teams get more done and adapt quickly to changing Product Management requirements.
- Why Agile Product Management?
- Principles of Agile Product Management
- Process for managing Product Management operations
- People-skills and how they're applied
- Perks of being Agile
2. Product Management 101 – Cover fundamental Product Management concepts ranging from current to traditional, establishing a consistent baseline for discussion and exercises throughout the class.
- User personas
- User vs buyer personas
- Value propositions
- Funnels, pipelines and journeys
- Waterfall product development
- Agile product development
- Lab: Create a user persona and workflows
- Minimum Viable Product
3. Agile Product Management with Scrum – Learn the details of how Scrum works then use it to manage Product Management execution. Understand how to organize a Product Management backlog, perform sprint planning, track progress during a sprint, review the results and apply adjustments between sprints.
- Scrum roles
- Creating an initial Product Management backlog
- Working with user stories
- Lab: Creating an initial Product Management backlog
- Team capacity
- Using relative estimation
- Lab: Planning poker
- Sprint planning
- Minimum Usable Product vs Minimum Viable Product
- Lab: Creating a sprint backlog
- Execution during a sprint
- Tracking progress
- Lab: Simulate an entire sprint
- Using Scrum boards
- Showing results with a sprint review
- Improving the process with a sprint retrospective
4. Alignment – Discuss how to maximize relationships with various stakeholders to make Agile Product Management a win-win for across the organization.
- Working with marketing
- Working with sales
- Working with R&D
- Working with execs
- Effectively communicating results
5. Real-World Applications – Look at some examples of how Agile Product Management can be applied in different organizations.
- Solo Agile Product Management
- Organizing an Agile Product Management team
- Agile Product Management in a waterfall organization
- Agile Product Management with Agile Software Development
- Agile Product Management with Agile Software Development and Agile Marketing
6. Agile Product Management Practicalities – Practicalities of implementing Agile Product Management in organizations, including transitioning to it, sustaining it, selling it into the organization and the impact of Agile Product Management on your budgeting process.
- Transitioning to Agile Product Management
- Sustaining Agile Product Management
- Selling Agile Product Management into the organization
- Strategic planning and roadmapping with Agile Product Management
- Who should attend
Any member of a marketing team. This includes:
- Marketing Managers, Directors, VPs or CMOs
- Marketing Specialists or Coordinators
- Marketing Analysts and Database Managers
- Agency Client Services Managers and Specialists
- Account Specialists
- Event Marketing Professionals
- Media Buyers and Supervisors
- Traffic Coordinators and Managers
- Digital Marketers
- Web Content Editors and Managers
- SEO Specialists and Marketers
- Art and Creative Designers and Directors
- Public Relations Account Supervisors and Managers
- Communications Specialists and Managers