Data Analyst Training Icon

Big Data Rhetoric and Reality

1 Day Classroom Session   |  
2 Days Live Online
Classroom Registration
Live Online Registration
Live Online:
Private Onsite Package

This course can be tailored to your needs for private, onsite delivery at your location.

Request a Private Onsite Price Quote

Professional Credits


ASPE is an IIBA Endorsed Education Provider of business analysis training. Select Project Delivery courses offer IIBA continuing development units (CDU) in accordance with IIBA standards.


Select courses offer Leadership (PDU-L), Strategic (PDU-S) and Technical PMI professional development units that vary according to certification. Technical PDUs are available in the following types: ACP, PBA, PfMP, PMP/PgMP, RMP, and SP.


Big Data is a big deal in business today. But if you were to ask a hundred people what Big Data is – and more importantly, to state its business value – you’d probably get a hundred different answers. Dan Ariely, Professor at Duke University’s Center for Advanced Hindsight, summed it up well in his famous quote, “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.”

Big Data is too important and too interesting to be so elusive. This seminar remedies that. It walks participants through the most powerful concepts of Big Data and defines its business value, while simplifying and explaining the technology behind it. The purpose is to distinguish rhetoric from reality, cut through the market buzz surrounding Big Data and boil it down to its essential concepts and applications.

The seminar documents real-world usage and ROI of Big Data. It delineates the successes and the failures of Big Data, and the reasons underlying both. It turns odd-sounding technical terms into fundamental understanding. It characterizes what a data scientist is, and what s/he does all day. It peels away the complexities and rhetoric surrounding Big Data, boiling it down to its essence, presented in a style that all can understand.

This seminar is a non-biased, coherent, and often entertaining integration of facts and figures, explanations and real-world usage of Big Data, translating its technology into business value, and its business value into strategic competitive advantage. It is taught by a 30-year veteran of analytics, with the reason and measured judgment that can only come from that experience. Her perspective is both passionate and impartial, a rare find in the Big Data-crazed marketplace.

A delineation of what’s real and what’s not – rhetoric vs. reality – of Big Data
Real world case studies – successful and unsuccessful ones
Comprehensive understanding of business challenges and strategic rewards of Big Data initiatives
Working understanding of Hadoop, Map Reduce, Python, Pig, Hive (and other technical “things”)
Firm grasp of current reality and likely future of Big Data, advanced analytics, and predictive modeling
Upcoming Dates and Locations
All Live Online times are listed in Eastern Time Guaranteed To Run

There aren’t any public sessions currently scheduled for this course, but if you fill out the form below, we can tell you about how we can bring this course to you!

Course Outline

What is Big Data?

  • The Official Definition
  • The Unofficial Definition
  • Some Executives’ Definitions
  • The “Real” Definition
  • A Strategic Definition
  • My Working Definition

What is the Business Value of Big Data?

  • Two High Value Use Cases
  • The ROI of Analytics
  • Analytic Stages and ROI
  • The Relationship of Big Data and High ROI Analytics
  • Top Three Sources of High ROI

How is Big Data Analytics Different from “Regular Analytics”?

  • A Short History of Analytics
  • Three Types of Analytics
    • Descriptive Analytics
    • Predictive Analytics
    • Discovery
  • Big Data Analytic Methods, the Same but Different
    • Statistics
    • Data Mining
    • Machine Learning
  • Comparison and Cautions of Big Data Analytics vs. Regular Analytics

What are the Risks of Big Data?

  • Big Data Data Issues
  • The Truth about Social Media Data
  • Big Data People Issues
  • Big Data Technology Issues
  • The Top 5 Risks of Big Data
  • A Big Big Data Failure

What are Big Data Technologies? A Layman’s View

  • Data and Analytics Technology – Old Rules
  • Data and Analytics Technology – New Rules
  • Newcomers: Who Are They and What Do They Do?
  • Hadoop and Map/Reduce
  • Open Source Code – Python, R, Pig, Hive, and More
    • Hadoop Realities
    • Licensed Software Realities
    • Total Cost of Ownership of Big Data Realities
    • How to Decide: The Data Part
    • How to Decide: The Analytics Part

What are the Skills Needed for Big Data?

  • Data Science Professionals
    • Data Architect
    • Data Engineer
    • Data Scientist
    • Subject Matter Expert
  • What Does a Data Scientist Do All Day?
    • Data Scientist Fundamental Skills
    • Characteristics of Data Scientists

How do You Organize Big Data in Your Company?

  • Historic Data and Analytics Organization
  • Big Data Organizational Paradox
  • 5 Types of Organizational Structures

The Future of Big Data and Advanced Analytics

  • From Rhetoric to Reality
  • Market Facts and Figures – Reality
  • Biggest Driver of Business Innovation
    • Continually Improving Productivity and Profitability
    • Predicting Problems Before They Happen Becomes the New Norm
    • Changing Ever More Business Models
  • What’s Next in Big Data?

Picking Through the Rhetoric to Define Your Organization’s Big Data Reality

  • A High Level Big Data Plan


  • My Top Rhetorics (and Associated Realities) Summarized
Who should attend
  • Line of business executive and functional managers struggling to understand the reality, the business value, the challenges, and the rewards of Big Data
  • IT executives seeking business rationalization for Big Data initiatives
  • Analytic professionals trying to understand the differences in “regular data” and Big Data
  • Data analysts, statisticians, engineers, and computer scientists who aspire to become data scientists
  • The curious who are tired of being bombarded by the Big Data market buzz and frustrated at not understanding it sufficiently to make reasoned decisions about its use
Bonus Materials

Suggest Follow-on courses: Big Data Boot Camp