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Google Display Advertising - Advanced AdWords Training & Certification


1 Day Classroom Session
Classroom Registration
Individual:
$795.00
Group Rate:
$695.00
(per registrant, 2 or more)
GSA Individual:
$580.35
Private Onsite Package

This course can be tailored to your needs for private, onsite delivery at your location.

Request a Private Onsite Price Quote

Professional Credits

IIBA (CDU)

ASPE is an IIBA Endorsed Education Provider of business analysis training. Select Project Delivery courses offer IIBA continuing development units (CDU) in accordance with IIBA standards.

NASBA (CPE)

NASBA continuing professional education credits (CPE) assist Certified Public Accountants in reaching their continuing education requirements.

This course offers 8.00 NASBA CPEs.

PMI (PDU)

Select courses offer Leadership (PDU-L), Strategic (PDU-S) and Technical PMI professional development units that vary according to certification. Technical PDUs are available in the following types: ACP, PBA, PfMP, PMP/PgMP, RMP, and SP.

8
NASBA CPEs
Certification
Overview

The Google Display Advertising Advanced Exam certification is the last step to becoming an individually qualified AdWords professional. This certification designates you as an expert in Google AdWords, and lets your company and clients know that you have a deep understanding of the intricacies of the Google AdWords tool.

This intensive preparation workshop will not only help you pass the Google Display Advertising Advanced Exam, it will give you even more insights about how to create, run and optimize successful display ad campaigns.

Display advertising is generally looked upon as an alternative means of advertising alongside traditional pay per click campaigns. However, it can be a clever way of advertising given the various forms of delivering the ads, to include text, graphics, audio, animation and video and the reach in which the method can deliver.

Gain knowledge to incorporate display advertising into your current SEM efforts
Master Google's display ad builder
Understand how display advertising works
Create and manage display campaigns
Gain account optimization skills to drive better results
Track and report on performance, effectiveness, and return on investment
Understand how remarketing works alongside display advertising
Choose and understand the various ad formats
How to use appropriate bid strategy for Google Display Network and YouTube auction based campaigns
How to use Display Ad Builder to create effective display ads and video ads
Upcoming Dates and Locations
Guaranteed To Run
Jan 25, 2018    10:30am – 5:30pm Live Online Register
Mar 22, 2018    10:30am – 5:30pm Live Online Register
May 24, 2018    10:30am – 5:30pm Live Online Register
Jul 26, 2018    10:30am – 5:30pm Live Online Register
Sep 20, 2018    10:30am – 5:30pm Live Online Register
Nov 15, 2018    10:30am – 5:30pm Live Online Register
Course Outline

I. Display ads on Google Display Network

  • Display campaigns set up
  • Ads creation
  • Measure performance
  • Optimize and refine

II. Display ads on YouTube

  • YouTube campaigns set up
  • Ads creation
  • Measure performance
  • Optimize and refine

III. Display and video ads on mobile devices

IV. Display Advanced Exam review and Q&A

V. Take the advanced Google Display Advertising Exam

Who should attend

Anyone who wants to be an expert about the Google Display Network and who wants to earn the Google Adwords Certified Individual designation. This includes:

  • Marketing specialists
  • Marketing managers
  • Marketing directors
  • Digital and online marketing professionals
  • Communication specialists
  • Agency professionals
  • Business owners
Pre-Requisites

Students must have already passed the Google Advertising Fundamentals Exam and work in AdWords on a consistent basis.