Overview
Human-centered design (HCD) is a mindset that approaches problem-solving with a focus on the users. It requires that projects begin from a place of empathy to make sure what’s created is something people need. The goal of HCD is a product or service that meets these needs in the long run or seeks to improve the experience of something already in existence.
This human-centered design course will teach you techniques and tools for staying user-centered. You will learn a straightforward process for inspiration, ideation, and implementation and work through the practical application of an HCD process - even if “design” is not part of your job title.
Reserve Your Seat
$695 (USD)
1 day/8 hours of instruction
Group (3+): $595 USD
GSA: $585 USD
GSA: $585 USD
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Full Course Details
Introduction: What are the ways to use Human-Centered Design if I’m not a Designer?
- HCD Overview and Origination
- Different models
- Why the user is so important
- Exercise: Identify current company problems that could be addressed with an HCD approach.
Step 1: Inspiration
- The beginner's mindset is key
- Learning from users
- Throwing away assumptions
- Staying open to the possibilities
- Cultivating curiosity
- What people think, say, and do.
- Interview techniques
- Sitting with your ideas
- Exercise: Identifying your user
- Exercise: The discovery process
Step 2: Ideation
- Collecting your ideas
- Removing the limits
- Why “ridiculous” is a good thing
- Brainstorming has a bad rap
- Keeping it simple
- Building on ideas
- Establishing a shared framework
- Solution-focused, not problem-focused
- How to “see” an idea
- Keeping the users involved
- When to cut your loss
- Exercise: How to build on ideas
Stage 3: Implementation
- Delivery
- Pilot testing
- Iteration
- Continued feedback
- Determining long-term impact
- Measuring the impact
- Exercise: Tips to evaluate and measure
Practical Application
- Getting starting with a micro project
- Evaluating a menu of ideas
- Getting buy-in
- Tips for testing
- Exercise: How to have better meetings
Why HCD Matters
- Reduce Risk
- Create what people truly need
- Stay User Focused
- Think outside YOUR box
- Minimize confusion
This human-centered design course is designed for product teams and designers seeking to develop better products that solve the real-world problems of their customers. Some titles that may find this course particularly beneficial include:
- Product Designers
- Product Managers
- Product Developers
- Product Owners
- UX Designers
- UX Researchers
- Customer Experience Strategists
- Service Designers
- Instructional Designers
- Corporate Strategists
- Product/Business Analysts
- Accelerate your discovery and innovation process
- Better understand your customers and their needs and desires
- Increase your company's competitive advantage
- Reduce risk by designing for agile development
- Design products that both improve people’s lives and improves your bottom line