The course can be tailored to your needs for delivery at your location. Private, onsite training is designed as a flexible group training option.
ASPE is an IIBA Endorsed Education Provider of business analysis training. Select Project Delivery courses offer IIBA continuing development units (CDU) in accordance with IIBA standards.
NASBA continuing professional education credits (CPE) assist Certified Public Accountants in reaching their continuing education requirements.
Select courses offer Leadership (PDU-L), Strategic (PDU-S) and Technical PMI professional development units that vary according to certification. Technical PDUs are available in the following types: ACP, PBA, PfMP, PMP/PgMP, RMP, and SP.
This course offers:
14.00 PMP/PgMP Technical PDUs
14.00 PMI-ACP Technical PDUs
Product life cycle management has changed.
Today's business climate is seeing rapid change in how we research and develop products, what customers expect from products, and what's effective when it comes to marketing products. Product strategy is becoming less reliant on traditional R&D, heavy front end planning and manufacturing tactics. Strategies increasingly rely on technology advantages such as software, IT capability and rapid business intelligence.
Furthermore, the demand for rapid, agile operations is driving a shift away from traditional project management and funding. The new challenge is how to quickly find, scale and capitalize on the value streams which sustainably produce growth and benefit. These value streams are not bound by the confines of specific projects or departments. In most cases, the key to finding and growing new sources of value lies in the product life cycle: starting with how we test ideas, how we plan and fund products, and how we discover and scale the ideas that will make us money.
Learn how to use product value as your key to innovation and growth.
This fast-paced, two-day course teaches you skills and tools for lean, value-driven product practices. Whether you are a traditional product line manager, an IT or software product owner, or a product marketer — this expert-led class uses a combination of engaging presentation and hands-on group activities to get you up to speed fast with lean product management techniques.
Come prepared to learn, work, and leave with hands-on experience using best practices you can immediately apply in your organization.
- Upcoming Dates and Locations
All Live Online times are listed in Eastern Time Guaranteed To Run
- Course Outline
- Non-IT products
- Software products
- Other technology products
- IT services
- Products vs. projects
Review: a product manager’s traditional duties
What is value?
- The sources of value
- Business Value
- Customer Value
- Time Value
- Monetary Value
- Prioritizing customer-driven value
- How do large organizations create value?
- Mapping value streams
- Organizational antipatterns
Flow in Organizations
- What do we mean by ‘flow?’
- Applied to information
- Applied to value
- Applied to money
- Factors impacting flow
- Bernoulli’s principle
Product life cycles
- The product S-curve
- Innovation vs. scalability
- Three waves of product adoption
- Different stages, different strategies
- Mapping actions to the life cycle
- Different Lean practices for different life cycle phases
Designing and developing products
- Traditional product development
- Waterfall R&D
- “Big Bang” products
- Technology and systems
- Useful examples
- Understanding the customer
- Defining customer pain
- Identifying needs
- Design thinking for needs identification
- Making problem-solving repeatable
Exercise: Who is your customer?
How to apply creativity scientifically
- Minimum viable product
- Designing experiments for testing
- Exploiting variability
- Continuous Improvement
- Transitioning to scale
- Feedback and feed-forward loops
Case study: Bing A/B Testing at Microsoft
- Defining Quality
- Why is quality important?
- Quality as an economic framework
- How quality impacts cost
- Quality and departmental decision-making
- Quality and constraints
- Designing for quality
- Testing for quality
- Technology metrics
- Customer metrics
- Vanity metrics
- Leading vs. lagging metrics
Exercise: the one metric that matters
- Delivery’s relationship to value
- Early deliveries vs. full production
- Goals of early deliveries
- Differences in methodology
- Making the transition
- Towards continuous delivery
- Who is responsible for delivery?
Exercise: Design a delivery framework
Prioritization and planning decision frameworks
- Cost of Delay
- CD3 Score
Scaling product delivery
- Frameworks for scale
- Lean startup/Lean enterprise
- Arnold’s BSF practices
- Continuous improvement (Kaizen)
- Quality vs. efficiency
- Common Lean principles
- What concepts will help?
- What concepts aren’t helpful?
- Charting your course
- Expert Q and A
Thought leaders for further reading
- Don Reinersten
- W. Edwards Deming
- Jez Humble
- Joshua Arnold
- Mike Rother
- Eric Ries
- Who should attend
This workshop is a great skills update for anyone who has a stake in the outcome of product life cycles. Whether you work with internal products or external customer-facing products, you will find the techniques taught in this class useful. Highly valuable for:
- Product Owners
- Product Managers
- Designers & Architects
- Functional Leaders
- Project & Program Managers
- Application Engineers
- Scrum Masters
- Anyone who wishes to practice Agility at scale