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It's no secret that the future of marketing and business lies in mobile. With mobile marketing you can leverage your potential to reach and be more relevant to your audience by using messages and ads with extreme precision. It allows you to communicate with your customers on a personal level to inform them and influence their decisions. Understanding what techniques of mobile marketing resonate with your customers will help your business grow with the progressive technology that is now reality all marketers are faced with.
This class will teach you how to integrate your current marketing campaigns with the world of mobile marketing. Through case studies and practical hands-on exercises, you will learn how to create and execute engaging mobile marketing campaigns. From the basics of mobile marketing to selecting providers to creating your first mobile marketing campaign, you will leave this class with the immediate know-how to implement and execute your future mobile marketing campaigns.
*Please note, if you are taking this class as part of the St. Louis University Certificate requirements, there is a $500 fee to claim your certificate once you have completed ALL requirements.
- Upcoming Dates and Locations
All Live Online times are listed in Eastern Time Guaranteed To Run
- Course Outline
1. Understanding the Possibilities of Mobile Marketing
- Mobile marketing defined
- The mobile consumer
- Types of mobile marketing
- Intro to advertising on a small screen
2. Integrating Mobile Strategies in Your Marketing Plan
- Key components of a mobile marketing plan
- How mobile service providers affect your strategy
- The costs of mobile marketing
- Customer analysis and persona types
- Compliance, rules and ethics
LAB: Determining the right service provider
3. How to Develop Your Mobile Marketing Campaign
- Understanding SMS basics
- Check-ins and how to use geo-targeting
- How to get opt-ins
- Mobile coupons and how they play into your campaigns
- Quizzes and trivia
4. Proximity Marketing
- How it works – NFC, GSM and Bluetooth systems
- How to use geo targeting
- Insight on 2d barcodes
- Mobile payment options
5. Mobile Email Marketing Campaigns
- Intro to mobile email marketing
- How to choose an email marketing provider for mobile marketing
- How to deal with different browsers in mobile marketing
- Collecting email addresses (and how it is different from regular email marketing)
- Building your mobile email marketing campaign
LAB: Designing a mobile email campaign
6. Multi-Media Messaging
- Setting up MMS campaigns
- Common MMS campaign types
- SMS vs MMS and when to use each one
7. Mobile-Ready Websites
- Learn when to design and develop your mobile-ready internet website
- The mobile audience and what they want
- Designing and building your mobile site
- Content on your mobile site
- Responsive design mobile sites
LAB: Dissecting a mobile website
8. Mobile Application
- How to develop a mobile marketing strategy
- How to build your mobile application
- Design best practices
9. Advertising & ROI On Mobile Devices
- Advantages of mobile advertising
- Basics of buying and selling mobile advertisements
- Advertising on your own mobile site effectively
- QR Code's and advertising
- Voice enabled campaigns
10. Mobile Commerce
- Where should you sell your products
- Making it easy for customers to pay via mobile
- Selling content through carrier portals
- Collecting payment through carriers
LAB: Building your first mobile marketing ad
11. Mobile Analytics
- Determine what to track and analyze
- Populating a mobile database
- How to track interactions
- Calculating your ROI
Understanding the landscape of mobile networks
There are many service providers for mobile networks and which one you choose depends on your overall mobile goals. We will go through each one of these one by one to determine a fit specifically for your business and marketing campaigns. We will analyze the pro's and the con's to help you make the right decision and identify the right platform to start your mobile foundation off right.
The internal workings of a mobile e-mail campaign
Email is a big part of success of any digital marketing endeavor. On mobile it's no different, but the rules are. Learn first hand what you can and can not do in the mobile environment, and how to successfully build an email marketing campaign for your mobile networks.
Your website and being mobile ready
Is your website mobile ready? Do you know the steps to take to make it mobile ready? Does it make sense for your website to be mobile ready based on your analytics traffic? We will answer all of these questions and go through a step-by-step checklist to make sure your site is mobile ready.
Advertising on a mobile screen
Creating ads for a mobile device is drastically different than creating ads for a desktop. Do you know the differences? Learn to avoid the pitfalls, the first time, when creating mobile marketing ads and understand the anatomy of a successful mobile ad.
- Who should attend
This course is for all level of marketers who want to join the current mobile marketing movement or optimize their current campaigns. It's also designed for programmers and IT professionals who need to know how this technology will affect their systems.
- Marketing Directors and Managers
- CMOs and VPs of Marketing
- Product Managers
- Marketing Specialists
- Account Managers
- Digital/Internet Marketing Managers and Specialists
- Web Design Managers
- Web Designers and Developers
- Social Media Managers and Specialists
- Small Business Owners
- IT Managers