This course can be tailored to your needs for private, onsite delivery at your location.
ASPE is an IIBA Endorsed Education Provider of business analysis training. Select Project Delivery courses offer IIBA continuing development units (CDU) in accordance with IIBA standards.
Select courses offer Leadership (PDU-L), Strategic (PDU-S) and Technical PMI professional development units that vary according to certification. Technical PDUs are available in the following types: ACP, PBA, PfMP, PMP/PgMP, RMP, and SP.
Search advertising is a dynamic medium that moves at an extremely fast pace. There are a multitude of updates, increasing competition, and constant maneuvering to achieve maximum results.
The Google Search Advertising Advanced Exam certification is the last step to becoming an individually qualified AdWords professional. This certification designates you as an expert in Google AdWords, and lets your company and clients know that you have a deep understanding of the intricacies of the Google AdWords tool. This intensive preparation workshop will not only help you pass the Google Search Advertising Advanced Exam, it will give you even more insights about how to create, run and optimize successful search campaigns.
- Upcoming Dates and Locations
All Live Online times are listed in Eastern Time Guaranteed To Run
- Course Outline
I. Account/Campaign Set up & Best Practices
- Campaigns set up & options
- Ad copy creation
- Keyword selection and matching options
II. Optimizing and measuring
- Bidding strategy
- Quality Score
- Conversion tracking
III. Advanced Features
- Setting up mobile campaigns
- Setting up remarketing
IV. Search Advanced Exam review and Q&A
V. Take the Google Search Advertising Exam
- Who should attend
Anyone who wants to be an expert about Google Search Advertising and who wants to earn the Google Adwords Certified Individual designation. This includes:
- Marketing specialists
- Marketing managers
- Marketing directors
- Digital and online marketing professionals
- Communication specialists
- Agency professionals
- Business owners
Students must have already passed the Google Advertising Fundamentals Exam and work in AdWords on a consistent basis.