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Search Advertising - Advanced Google AdWords Training & Certification


1 Day Classroom Session   |  
1 Day Live Online
Classroom Registration
Individual:
$795.00
Group Rate:
$695.00
(per registrant, 2 or more)
GSA Individual:
$580.35
Private Onsite Package

This course can be tailored to your needs for private, onsite delivery at your location.

Request a Private Onsite Price Quote

Professional Credits

IIBA (CDU)

ASPE is an IIBA Endorsed Education Provider of business analysis training. Select Project Delivery courses offer IIBA continuing development units (CDU) in accordance with IIBA standards.

PMI (PDU)

Select courses offer Leadership (PDU-L), Strategic (PDU-S) and Technical PMI professional development units that vary according to certification. Technical PDUs are available in the following types: ACP, PBA, PfMP, PMP/PgMP, RMP, and SP.

Certification
Overview

Search advertising is a dynamic medium that moves at an extremely fast pace. There are a multitude of updates, increasing competition, and constant maneuvering to achieve maximum results. 

The Google Search Advertising Advanced Exam certification is the last step to becoming an individually qualified AdWords professional. This certification designates you as an expert in Google AdWords, and lets your company and clients know that you have a deep understanding of the intricacies of the Google AdWords tool. This intensive preparation workshop will not only help you pass the Google Search Advertising Advanced Exam, it will give you even more insights about how to create, run and optimize successful search campaigns.

Master budgets and bidding
Optimize performance across multiple accounts and campaigns
Understand how quality score works
Be able to create and manage search campaigns
Drive better results with account optimization skills
Track performance, measure performance and profitability, and identify areas of growth
The importance and effectiveness of negative keywords
Select keywords and use different matching types
Use AdWords tools, including AdWords Editor and AdWords Reporting
Take and pass the Google Search Advertising Exam
Upcoming Dates and Locations
All Live Online times are listed in Eastern Time Guaranteed To Run

There aren’t any public sessions currently scheduled for this course, but if you fill out the form below, we can tell you about how we can bring this course to you!

Course Outline

I. Account/Campaign Set up & Best Practices

  • Campaigns set up & options
  • Ad copy creation
  • Keyword selection and matching options

II. Optimizing and measuring

  • Bidding strategy
  • Quality Score
  • Conversion tracking
  • Reporting

III. Advanced Features

  • Setting up mobile campaigns
  • Setting up remarketing

IV. Search Advanced Exam review and Q&A

V. Take the Google Search Advertising Exam

Who should attend

Anyone who wants to be an expert about Google Search Advertising and who wants to earn the Google Adwords Certified Individual designation. This includes:

  • Marketing specialists
  • Marketing managers
  • Marketing directors
  • Digital and online marketing professionals
  • Communication specialists
  • Agency professionals
  • Business owners
Pre-Requisites

Students must have already passed the Google Advertising Fundamentals Exam and work in AdWords on a consistent basis.