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Social Media Boot Camp

3 Days
Classroom Session   |  
4 Days
Live Online
  |   Self-Paced


ASPE is an IIBA Endorsed Education Provider of business analysis training. Select Project Delivery courses offer IIBA continuing development units (CDU) in accordance with IIBA standards.


NASBA continuing professional education credits (CPE) assist Certified Public Accountants in reaching their continuing education requirements.


Select courses offer Leadership (PDU-L), Strategic (PDU-S) and Technical PMI professional development units that vary according to certification. Technical PDUs are available in the following types: ACP, PBA, PfMP, PMP/PgMP, RMP, and SP.

14.00 CPEs
14.00 T-PDUs

Expertise Level: Novice
Classroom Registration Fees
Group Rate:
(per registrant, 2 or more)
GSA Individual:
Live Online Registration
Live Online:
Self-Paced Online:
Private Onsite Package

This course can be tailored to your needs for private, onsite delivery at your location.

Learn More About Enterprise Team Training


Even for seasoned marketing professionals — this is new territory! Electronic social networks that did not exist five years ago are now the new frontier in marketing. They can be a great opportunity for exposure, and revenue for your company. Aside from a social outlet, when integrated with traditional marketing, these potential sales vehicles can augment your entire marketing efforts, creating publicity, opportunity and sales potential you never thought could exist. After three information-packed days of social media training in this social media course, you will have your plan ready to go.

Harness the power of blogs to grow your content base
Examine Twitter practices that really work
Learn how to monitor mentions of your company online
Track your social media performance
Use Facebook advertising to find leads and customers
Know the legal issues, ethics concerns, and how to create an effective and reliable social media policy
Understand how to unify and integrate your various social media channels so you can efficiently and consistently reach your audience
Upcoming Dates and Locations
Guaranteed To Run
May 2, 2017 – May 4, 2017    8:30am – 4:30pm Live Online
8:30am – 4:30pm
Jun 13, 2017 – Jun 15, 2017    9:30am – 5:30pm Live Online
9:30am – 5:30pm
Jul 11, 2017 – Jul 13, 2017    8:30am – 4:30pm Denver, Colorado

Microtek Denver
999 18th Street
Suite 300 South Tower
Denver, CO 80202
United States

Jul 11, 2017 – Jul 13, 2017    10:30am – 6:30pm Live Online
10:30am – 6:30pm
Aug 15, 2017 – Aug 17, 2017    8:30am – 4:30pm Live Online
8:30am – 4:30pm
Aug 15, 2017 – Aug 17, 2017    8:30am – 4:30pm Detroit, Michigan

Please call ASPE for location details
at 1-877-800-5221

Detroit, MI 48201
United States

Sep 12, 2017 – Sep 14, 2017    8:30am – 4:30pm Live Online
8:30am – 4:30pm
Sep 12, 2017 – Sep 14, 2017    8:30am – 4:30pm Indianapolis, Indiana

Courtyard Indianapolis Castleton
8670 Allisonville Road

Indianapolis, IN 46250
United States

Oct 10, 2017 – Oct 12, 2017    8:30am – 4:30pm Live Online
8:30am – 4:30pm
Oct 10, 2017 – Oct 12, 2017    8:30am – 4:30pm Boston, Massachusetts

Microtek Boston
25 Burlington Mall Road
2nd Floor
Burlington, MA 01803
United States

Nov 14, 2017 – Nov 16, 2017    8:30am – 4:30pm Dallas, Texas

Microtek Dallas
5430 Lyndon B Johnson Fwy
Three Lincoln Centre, Suite 300
Dallas, TX 75240
United States

Nov 14, 2017 – Nov 16, 2017    9:30am – 5:30pm Live Online
9:30am – 5:30pm
Dec 12, 2017 – Dec 14, 2017    8:30am – 4:30pm Portland, Oregon

Kinetic Technology Solutions
1001 SW Fifth Avenue
Suite 305, Congress Center Bldg.
Portland, OR 97204
United States

Dec 12, 2017 – Dec 14, 2017    11:30am – 7:30pm Live Online
11:30am – 7:30pm
Course Outline

1. Introduction to Social Media

  • A true definition of social media
  • Zero moment of truth in social media
  • Myths and facts about social media
  • Branded case studies, both B2B & B2C, of successful businesses
  • Why social media is working for companies today

2. Twitter

LAB: Twitter Business Assessment

LAB: Finding Accounts To Follow

  • Twitter Basics & Terminology
    • Introduction to Twitter
    • Why Twitter matters
    • Do you belong on Twitter
  • Twitter Landscape
    • 3rd party tools
    • Twitter and your mobile devices
    • Getting started using Twitter
  • Establishing Your Twitter Presence
    • Finding the right people & accounts to follow in your business
    • How to search properly for information & competitors
    • The secrets to Twitter lists
    • Using Twitter lists as a powerful marketing tool
  • Twitter Strategies for Effective Marketing
    • How to contribute to the conversation
    • Finding your voice
    • Writing your tweets
    • How to monitor the conversation about your business
    • Using Twitter for lead generation
  • Advanced Twitter Marketing Strategies
    • Types of Twitter advertising
    • Getting started with Twitter ads
    • Twitter influence & Klout scores
    • Measuring your impact on Twitter
    • 3rd party analytics
    • Case studies for best Twitter marketing strategies

LAB: Setting Up Your Listening Tools

3. Facebook

LAB: Examining Your Facebook Fan Page

  • Facebook Fan Page
    • How to leverage Facebook's timeline for maximum consumer reach
    • How to improve Facebook fan engagement
    • Creating status updates that work
    • How to grow active Facebook communities
  • Facebook Marketing
    • How to use polls & surveys that deliver results
    • Using Facebook offers to increase fans
    • Facebook events & marketing techniques
    • Using Facebook photos & videos in your marketing arsenal
  • Facebook Advertising
    • New Facebook ad techniques that increase revenue
    • Basic, interests & advanced targeting techniques
    • Actions and bidding techniques
    • Ad metrics and how to figure out what is working

4. Google Plus

  • Google Plus Basics & Statistics
    • What is Google Plus
    • Why are so many businesses using Google Plus
  • The Google Plus Layout
    • How to navigate in Google Plus
    • How to find relevant conversations in Google Plus
  • Google Plus Marketing
    • How to establish your presence in Google Plus
    • Special features in Google Plus
    • How to build relative circles for your business
    • How to use Google Hangouts
    • Increase your visibility in SEO

LAB: Adding People to Your Circles

5. Instagram, Yelp, Foursquare

  • Introduction to the networks
  • Navigating the layouts
  • Keys to success on each platform
  • Business case studies

6. LinkedIn

LAB: Finding Connections

  • The basics and terminology
    • How to use LinkedIn as an HR machine.
    • How to find connections relevant to you and your industry.
    • How to use LinkedIn's search feature for leads
    • Growing your network
  • LinkedIn For Business
    • Adding applications to your profile
    • Your LinkedIn company page
    • Optimization strategies
    • How to use LinkedIn in your content marketing
  • Advanced LinkedIn Marketing Strategies
    • Using LinkedIn for everyday business
    • The right way to use LinkedIn groups
    • Lead generation techniques using LinkedIn
    • New features on LinkedIn

LAB: Finding Groups

7. Pinterest

  • Pinterest Basics
    • What you need to know
    • The Layout of Pinterest
    • Psychology Behind Pinteret Users
    • Pinterest Business Etiquette
  • Pinterest Marketing
    • Using Pinterest in Your Marketing Campaigns
    • Driving Traffic with Pinterest
    • Top Marketing Strategies to Use On Pinterest
  • Case Studies
    • Business Who Use Pinterest Successfully

8. Content Marketing

  • Introduction to content marketing
    • Why content is king
    • Definition of content marketing
    • The conversation prism
    • B2B & B2C case studies
  • Content marketing strategies
    • Goals and metrics
    • How to reach the right audience
    • Keyword research
    • Sharing and syndication
    • Lead generation
    • Content creation and curation
  • Measuring content marketing efforts
    • Website analytics
    • Tracking conversions
    • Strategic engagement strategies
  • Advanced content marketing strategies

9. Advanced Topics

  • Your social media policy
    • Case studies and examples
    • How to develop your policy
  • Where to look for the right people when building a Social Media team
    • Roles and responsibilities
    • Listening channels
  • Social media salaries
  • Measuring your social media efforts
  • Final thoughts
Who should attend
  • Small Business Owners
  • Corporate Marketers
  • Public Relations Directors and Managers
  • Marketing Directors and Managers
  • Internet Marketing Managers
  • Events Marketing Managers
  • Product Marketing Managers
  • VP of Marketing/CMO
  • Social Media Coordinators
  • Social Media Managers
  • Website/Community Managers
  • IT Managers

Yes, this course looks perfect for my needs!

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