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Social Media Boot Camp

3 Days Classroom Session   |  
3 Days Live Online
Classroom Registration
Group Rate:
(per registrant, 2 or more)
GSA Individual:
Live Online Registration
Live Online:
Private Onsite Package

This course can be tailored to your needs for private, onsite delivery at your location.

Request a Private Onsite Price Quote

Professional Credits


ASPE is an IIBA Endorsed Education Provider of business analysis training. Select Project Delivery courses offer IIBA continuing development units (CDU) in accordance with IIBA standards.


Select courses offer Leadership (PDU-L), Strategic (PDU-S) and Technical PMI professional development units that vary according to certification. Technical PDUs are available in the following types: ACP, PBA, PfMP, PMP/PgMP, RMP, and SP.

This course offers:
    14.00 PMP/PgMP Technical PDUs


Even for seasoned marketing professionals — this is new territory! Electronic social networks that did not exist five years ago are now the new frontier in marketing. They can be a great opportunity for exposure, and revenue for your company. Aside from a social outlet, when integrated with traditional marketing, these potential sales vehicles can augment your entire marketing efforts, creating publicity, opportunity and sales potential you never thought could exist. After three information-packed days of social media training in this social media course, you will have your plan ready to go.

*Please note, if you are taking this class as part of the St. Louis University Certificate requirements, there is a $500 fee to claim your certificate once you have completed ALL requirements.

Harness the power of blogs to grow your content base
Examine Twitter practices that really work
Learn how to monitor mentions of your company online
Track your social media performance
Use Facebook advertising to find leads and customers
Know the legal issues, ethics concerns, and how to create an effective and reliable social media policy
Understand how to unify and integrate your various social media channels so you can efficiently and consistently reach your audience
Upcoming Dates and Locations
All Live Online times are listed in Eastern Time Guaranteed To Run
Jan 22, 2019 – Jan 24, 2019    9:30am – 5:30pm Live Online Register
Jan 22, 2019 – Jan 24, 2019    10:30am – 5:30pm Chicago, Illinois

Microtek Chicago
230 W. Monroe
Suite 900
Chicago, IL 60606
United States

Feb 19, 2019 – Feb 21, 2019    9:30am – 5:30pm Live Online Register
Feb 19, 2019 – Feb 21, 2019    10:30am – 5:30pm Austin, Texas

Embassy Suites Austin Central
5901 North IH-35
Frontage Rd
Austin, TX 78723
United States

Mar 18, 2019 – Mar 20, 2019    9:30am – 5:30pm Live Online Register
Mar 18, 2019 – Mar 20, 2019    10:30am – 5:30pm Minneapolis, Minnesota

Embassy Suites Airport
7901 34th Avenue South
Bloomington, MN 55425
United States

Apr 22, 2019 – Apr 24, 2019    10:30am – 5:30pm Live Online Register
Apr 22, 2019 – Apr 24, 2019    10:30am – 5:30pm New York, New York

NYC Seminar and Conference Center
71 West 23rd
Suite 515-Lower Level
New York, NY 10010
United States

May 20, 2019 – May 22, 2019    10:30am – 5:30pm Denver, Colorado

Microtek Denver
999 18th Street
Suite 300 South Tower
Denver, CO 80202
United States

May 20, 2019 – May 22, 2019    10:30am – 6:30pm Live Online Register
Jun 17, 2019 – Jun 19, 2019    9:30am – 5:30pm Live Online Register
Jun 17, 2019 – Jun 19, 2019    10:30am – 5:30pm Indianapolis, Indiana

Courtyard Indianapolis Castleton
8670 Allisonville Road
Indianapolis, IN 46250
United States

Jul 22, 2019 – Jul 24, 2019    10:30am – 5:30pm Portland, Oregon

Kinetic Technology Solutions
15495 SW Sequoia Parkway
Suite 100
Portland, OR 97224
United States

Jul 22, 2019 – Jul 24, 2019    11:30am – 7:30pm Live Online Register
Aug 19, 2019 – Aug 21, 2019    10:30am – 5:30pm Live Online Register
Aug 19, 2019 – Aug 21, 2019    10:30am – 5:30pm Orlando, Florida

Microtek Orlando
1221 Lee Road
Orlando, FL 32810
United States

Sep 23, 2019 – Sep 25, 2019    10:30am – 5:30pm San Francisco, California

Learn IT
33 New Montgomery St.
Suite 300
San Francisco, CA 94105
United States

Sep 23, 2019 – Sep 25, 2019    11:30am – 7:30pm Live Online Register
Oct 21, 2019 – Oct 23, 2019    10:30am – 5:30pm Live Online Register
Oct 21, 2019 – Oct 23, 2019    10:30am – 5:30pm Raleigh, North Carolina

ASPE Training
2000 Regency Parkway
Suite 335
Cary, NC 27518
United States

Course Outline

1. Introduction to Social Media

  • A true definition of social media
  • Zero moment of truth in social media
  • Myths and facts about social media
  • Branded case studies, both B2B & B2C, of successful businesses
  • Why social media is working for companies today

2. Twitter

LAB: Twitter Business Assessment

LAB: Finding Accounts To Follow

  • Twitter Basics & Terminology
    • Introduction to Twitter
    • Why Twitter matters
    • Do you belong on Twitter
  • Twitter Landscape
    • 3rd party tools
    • Twitter and your mobile devices
    • Getting started using Twitter
  • Establishing Your Twitter Presence
    • Finding the right people & accounts to follow in your business
    • How to search properly for information & competitors
    • The secrets to Twitter lists
    • Using Twitter lists as a powerful marketing tool
  • Twitter Strategies for Effective Marketing
    • How to contribute to the conversation
    • Finding your voice
    • Writing your tweets
    • How to monitor the conversation about your business
    • Using Twitter for lead generation
  • Advanced Twitter Marketing Strategies
    • Types of Twitter advertising
    • Getting started with Twitter ads
    • Twitter influence & Klout scores
    • Measuring your impact on Twitter
    • 3rd party analytics
    • Case studies for best Twitter marketing strategies

LAB: Setting Up Your Listening Tools

3. Facebook

LAB: Examining Your Facebook Fan Page

  • Facebook Fan Page
    • How to leverage Facebook's timeline for maximum consumer reach
    • How to improve Facebook fan engagement
    • Creating status updates that work
    • How to grow active Facebook communities
  • Facebook Marketing
    • How to use polls & surveys that deliver results
    • Using Facebook offers to increase fans
    • Facebook events & marketing techniques
    • Using Facebook photos & videos in your marketing arsenal
  • Facebook Advertising
    • New Facebook ad techniques that increase revenue
    • Basic, interests & advanced targeting techniques
    • Actions and bidding techniques
    • Ad metrics and how to figure out what is working

4. Google Plus

  • Google Plus Basics & Statistics
    • What is Google Plus
    • Why are so many businesses using Google Plus
  • The Google Plus Layout
    • How to navigate in Google Plus
    • How to find relevant conversations in Google Plus
  • Google Plus Marketing
    • How to establish your presence in Google Plus
    • Special features in Google Plus
    • How to build relative circles for your business
    • How to use Google Hangouts
    • Increase your visibility in SEO

LAB: Adding People to Your Circles

5. Instagram, Yelp, Foursquare

  • Introduction to the networks
  • Navigating the layouts
  • Keys to success on each platform
  • Business case studies

6. LinkedIn

LAB: Finding Connections

  • The basics and terminology
    • How to use LinkedIn as an HR machine.
    • How to find connections relevant to you and your industry.
    • How to use LinkedIn's search feature for leads
    • Growing your network
  • LinkedIn For Business
    • Adding applications to your profile
    • Your LinkedIn company page
    • Optimization strategies
    • How to use LinkedIn in your content marketing
  • Advanced LinkedIn Marketing Strategies
    • Using LinkedIn for everyday business
    • The right way to use LinkedIn groups
    • Lead generation techniques using LinkedIn
    • New features on LinkedIn

LAB: Finding Groups

7. Pinterest

  • Pinterest Basics
    • What you need to know
    • The Layout of Pinterest
    • Psychology Behind Pinteret Users
    • Pinterest Business Etiquette
  • Pinterest Marketing
    • Using Pinterest in Your Marketing Campaigns
    • Driving Traffic with Pinterest
    • Top Marketing Strategies to Use On Pinterest
  • Case Studies
    • Business Who Use Pinterest Successfully

8. Content Marketing

  • Introduction to content marketing
    • Why content is king
    • Definition of content marketing
    • The conversation prism
    • B2B & B2C case studies
  • Content marketing strategies
    • Goals and metrics
    • How to reach the right audience
    • Keyword research
    • Sharing and syndication
    • Lead generation
    • Content creation and curation
  • Measuring content marketing efforts
    • Website analytics
    • Tracking conversions
    • Strategic engagement strategies
  • Advanced content marketing strategies

9. Advanced Topics

  • Your social media policy
    • Case studies and examples
    • How to develop your policy
  • Where to look for the right people when building a Social Media team
    • Roles and responsibilities
    • Listening channels
  • Social media salaries
  • Measuring your social media efforts
  • Final thoughts
Who should attend
  • Small Business Owners
  • Corporate Marketers
  • Public Relations Directors and Managers
  • Marketing Directors and Managers
  • Internet Marketing Managers
  • Events Marketing Managers
  • Product Marketing Managers
  • VP of Marketing/CMO
  • Social Media Coordinators
  • Social Media Managers
  • Website/Community Managers
  • IT Managers

Download the brochure