Jumpstart your digital marketing plan, improve your content marketing skills, and maximize your lead generation.
Are you getting the most out of your internet marketing strategies? Maybe you are creating a lot of content with little response. Maybe your campaigns are driving traffic to your site but you are not able to convert them to leads and sales. Maybe you are looking for a fresh perspective. Whether you are new to marketing or a seasoned expert, it is important to keep your skills up to date.
The internet marketing industry is constantly growing, so ASPE has created this program to help you jumpstart your skills and keep up with the trends and best practices. This program will cover different tools you can use to build your internet marketing strategy, how to use engaging content within these tools to drive traffic to your website, and then how to use that traffic to generate leads that will convert.
In this program, you will learn:
- Google approved methods for online marketing
- How to choose the right keywords for paid search
- How to rank higher in search engine results
- Conversion tracking and optimization
- What content marketing is and how to incorporate it into your business
- How to engage your customers with your content
- How to publish your content and incorporate SEO into your strategy so people can find you
- Which channels work and why and how to incorporate them into your marketing plan
- The top 3 reasons why the lead generation forms on your website are not getting filled out and how to fix them.
- How to calculate your traffic's sales potential and how to translate that into an increase in overall revenue.
Courses Included in the Internet Marketing Jumpstart Program:
Google Marketing Boot Camp
The demand for individuals with knowledge and experience of Google online marketing has never been higher. Start off this three part program by enhancing your knowledge of Google Adwords, Google Analytics, and SEO practices. This course is designed to give you the knowledge and experience necessary to transform into a highly qualified online marketer. This training will also give you the necessary knowledge to prepare you for the Google AdWords certification exam.
Content Marketing Boot Camp
Continue the program by learning how to create or improve your current content marketing method. This course will teach you how to optimize your search visibility and website traffic using concise, high–impact content marketing strategies.
Online Lead Generation Boot Camp
In the final step you will learn how to get the most out of the traffic to your website. This course will help you learn why users are leaving your site without buying and how fine tuning your pages can make the difference in a conversion. You will leave this course with a commanding level of landing page optimization knowledge that you can incorporate into your current online marketing campaigns.