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Enterprise Product Ownership (ICP-EPO)

2 Days Classroom Session   |  
3 Days Live Online
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This course can be tailored to your needs for private, onsite delivery at your location.

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Professional Credits


ASPE is an IIBA Endorsed Education Provider of business analysis training. Select Project Delivery courses offer IIBA continuing development units (CDU) in accordance with IIBA standards.


Select courses offer Leadership (PDU-L), Strategic (PDU-S) and Technical PMI professional development units that vary according to certification. Technical PDUs are available in the following types: ACP, PBA, PfMP, PMP/PgMP, RMP, and SP.

This course offers:
    5.00 PMP/PgMP Technical PDUs
    2.00 PfMP Technical PDUs
    1.00 PMI-ACP Technical PDUs
    0.50 PMI-RMP Technical PDUs
    0.50 PMI-SP Technical PDUs
    5.00 PMI Strategic PDUs
    4.00 PMI Leadership PDUs


It’s a VUCA world out there! The world around us is changing at an ever-increasing pace. It is full of volatility, uncertainty, complexity, and ambiguity. In that sort of world, how do you decide which initiatives will deliver organizational value?

ASPE’s Enterprise Product Ownership course looks at how to maximize value across the organization – and it is more than just dollars and cents! Enterprise Product Owners, Product Owners, Product Managers, Business Analysts, and other Value Managers need to look at the overall business value across a variety of proposals to answer questions such as: which initiatives to select, how much to spend, and when to stop. They have to look at the bigger picture to ensure their initiatives are aligned with company strategy and articulate value at the organization level. The course will go into specific tools and techniques to help you keep initiatives on the value track.

The course takes us through the Product Ownership as a team sport, not just for an individual. Through a combination of exercises, case studies, and lecture, we will better understand how to lead an organization towards value outcomes aligned with enterprise goals.

We will also look at the different faces of value and how our own mindsets may be preventing us from reaching our potential.

ICP-EPOThe ICP-EPO is one of two Continuing Learning Certifications (CLCs) on the Value Management Track. The certification focuses on the behaviors and skills necessary to transform an output-based enterprise into an impact and outcome-driven enterprise. It also looks at eliminating silos to organize initiatives around value-delivery. The learning objectives highlight techniques and practices to help define value in alignment with corporate vision and strategy, to engage stakeholders at broad levels, and to measure customer value at scale. Participants who complete this certification will be exposed to case studies of value-based organizations and learn leading-edge thinking to apply at their companies.

The Enterprise Product Ownership course gives you the tools and techniques to manage value generation at a broader level. It provides the essential, value-based skills needed to lead organizations towards greater agility.

Product Ownership as a Team Sport
Product Ownership in Context with Other Roles
Understanding Vision and Strategy
Defining Strategic Outcomes
Selecting Initiatives and Scope
Model and Mentor Value-Based Thinking
Defining Enterprise Value
Value Context Around Initiatives
Building for Discovery vs. Building for Delivery
Enterprise-Wide Stakeholder Analysis
Upcoming Dates and Locations
All Live Online times are listed in Eastern Time Guaranteed To Run
Request a quote for private onsite training Request
Sep 9, 2020 – Sep 11, 2020    12:00pm – 4:30pm Live Online Register
Oct 20, 2020 – Oct 22, 2020    12:00pm – 4:30pm Live Online Register
Dec 1, 2020 – Dec 3, 2020    12:00pm – 4:30pm Live Online Register
Course Outline

Part 1: Welcome and Introductions

Summary: Opening and general logistics for the class.

    • To get started we will get to know each other and understand the objectives of the course.

Topics covered:

  1. Opening
  2. Course Objectives and Agenda
  3. ICAgile Certification Overview
  4. Introductions
  5. Class Working Agreements

Part 2: The Need for Product Ownership

Summary: There are common problems and challenges with product ownership. This section focuses on the need for product ownership and the challenges in a VUCA world.

Topics covered:

  1. Product Ownership Challenges
  2. It’s a VUCA World!

Part 3: Product Ownership as a Team Sport

Summary: Product Ownership is a distinct discipline that applies at many levels, crosses many initiatives, and encompasses many roles. We will better understand the extended Product Ownership Team and how Product Owners interact with other roles and disciplines.

Topics covered:

  1. The Product Ownership Team
  2. Product Ownership Interaction with Other Roles and Disciplines
  3. Product Ownership at the Enterprise Level
  4. Organizing for Value

Part 4: Value Leadership

Summary: To maximize value to the organization, the Enterprise Product Owner must understand organizational goals and strategies and move to an outcome-based approach. In this section, we will look at connecting our initiatives toenterprise goals, how to select initiatives, and select scope. In addition, we will look at how to facilitate value outcomes and reach decisions.

Topics covered:

  1. Understanding Vision and Strategy
  2. Defining Strategic Outcomes
  3. Selecting Initiatives and Scope
  4. Model and Mentor Value-Based Thinking

Part 5: Facilitating Value

Summary: Product Ownership often involves facilitating events to help others focus on value. To do so requires facilitation skills and techniques. We will look at techniques to help stakeholders focus on overall value rather than just an initiative.

Topics covered:

  1. Facilitate Outcomes Regarding Value
  2. Reaching Consensus of Multiple Stakeholders
  3. Decision Making for Value Optimization

Part 6: Value Context Around Initiatives

Summary: To achieve organizational value, change initiatives must be aligned with the organization’s strategic goals. In this section, we will look at the multiple dimensions of value and value in the context of time.

Topics covered:

  1. Aligning with Strategic Value
  2. Value to the Customer and Organization
  3. Multiple Dimensions of Value
  4. Value Over Time

Part 7: Value Beyond Initiatives

Summary: We will look at a variety of tools to select initiatives to fund. As complex communication and social environments, we cannot forget the impact of change initiatives on people. We will look at change management concepts and frameworks.

Topics covered:

  1. Articulate Value Proposition
  2. Any Change is People Change

Part 8: The Bigger Picture

Summary: Shifting focus from detailed tasks to the big picture helps the Enterprise Product Owner view an initiative at the right level. They need to step away from the details of the problem being solved and focus on ensuring the correct value elements are identified. This requires an understanding of stakeholders. In addition, the Enterprise Product Owner must understand the range of initiatives that are underway and the process for moving ideas through the pipeline.

Topics covered:

  1. The Discovery Process
  2. See the Whole Initiative
  3. Enterprise-Wide Stakeholder Analysis

Part 9: Analyzing Beyond an Initiative

Summary: Key to discovery and value creation is ideation and invention. Wewill add to our toolbox of techniques with ideation activities. This section also coversthe constraints and the risks that we undertake with change initiatives.

Topics covered:

  1. Ideation and Invention
  2. Know the Constraints, Manage the Risks

Part 10: Building for Discovery

Summary: Sometimes the value from our initiatives comes from what we learn or discover. In this section, we will look at building for discovery versus building for delivery – experimentation, rapid feedback, and learning.

Topics covered:

  1. Discovery Through Building and Feedback
  2. Business Value Assumptions
  3. Pivoting

Part 11: Discovery Beyond an Initiative

Summary: Agile methods emphasize the delivery of value to the customer. This section looks at the various forms of waste, prioritizing to build the right things,and ongoing alignment with enterprise goals.

Topics covered:

  1. Avoiding Waste
  2. Prioritizing for Value
  3. Ensuring Alignment with Enterprise Goals

Part 12: Summary

Summary: Summarize key takeaways from the course and pull it all together.

Topics covered:

  1. Review Key Takeaways
  2. Review ICAgile Learning Objectives and Video
Who should attend

Anyone who strives to lead teams towards greater efficiency and achieve tangible results will benefit from these essential analysis skills. This includes:

•           Enterprise Product Owners

•           Product Owners

•           Product Managers

•           Product Leadership

•           Value Managers

•           Anyone on their path to becoming a Value Manager

•           Portfolio Managers

•           Program Managers

•           Project Managers

•           Agile Customers

•           Business Analysts

•           Anyone who makes decisions about the selection of initiatives to fund

•           Anyone wanting certification in ICAgile Enterprise Value Management (ICP-EVM)

•           Anyone wanting to become an ICAgile Certified Expert in Value Management

This course will help you build your value-based approaches to maximize business value with practices and techniques.


This is an intermediate/advanced level workshop. Participants should have completed basic Agile training - such as an ICAgile accredited Agile Fundamentals course, a Certified Scrum Master course, or an equivalent or have completed 6 to 12 months of working with Agile teams. It is also recommended that the attendee has taken the Business Value Analysis course or have an understanding of the Agile Product Owner role. If you are unsure if you meet this prerequisite, you should give us a call and ask.


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