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Google Tag Manager Fundamentals

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Professional Credits


ASPE is an IIBA Endorsed Education Provider of business analysis training. Select Project Delivery courses offer IIBA continuing development units (CDU) in accordance with IIBA standards.


Select courses offer Leadership (PDU-L), Strategic (PDU-S) and Technical PMI professional development units that vary according to certification. Technical PDUs are available in the following types: ACP, PBA, PfMP, PMP/PgMP, RMP, and SP.


Managing multiple analytics and marketing tags for your site can be a challenge. Google Tag Manager (GTM), a relatively new technology, removes this challenge by allowing marketers to manage their own analytics, user tracking, campaign tracking, remarketing, and other website code. Marketers can simply set up and add their own tracking via tag in a container.

Tag Manager is a marketer's tool and, thus, there is no dependency on IT, webmasters or other resources to get the job done.

Create website tags and manage firing rules
Enhance your Google Analytics implementation
Configure other marketing tags, like Dynamic Remarketing
Write Tags, Rules and Macros
Use the Data Layer
Explore auto-event listeners
Implement rules with regular expressions
Apply techniques for sequencing tags
Set custom dimensions and metrics through Universal Analytics
Upcoming Dates and Locations
All Live Online times are listed in Eastern Time Guaranteed To Run

There aren’t any public sessions currently scheduled for this course, but if you fill out the form below, we can tell you about how we can bring this course to you!

Course Outline

1. Introduction to Google Tag Manager

  • Core concepts and principles of tag management

2. Setting up Google Tag Manager

  • Creating an account and container
  • Installing containers

LAB: Setting up an account/container


3. Setting up tags and triggers

  • Using built-in tags from Analytics and other services
  • Firing events with triggesr
  • Using custom tags
  • Creating versions

LAB: Setting up tags and triggers

LAB: Setting up Macros


4. Collecting data using the Data Layer, variables, and events

  • Implementing a data layer
  • Working with variables


5. Using additional tags for marketing and remarketing

Who should attend

This course is a great skills developer for:

  • Digital Marketers
  • Web Developers
  • Web Masters
  • Digital Teams
  • Social Media Managers

A basic understanding of Google Analytics is needed to take and successfully complete this Google training course.