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LinkedIn Workshop for Professionals

1 Day Classroom Session   |  
1 Day Live Online
Classroom Registration
Group Rate:
(per registrant, 2 or more)
GSA Individual:
Private Onsite Package

This course can be tailored to your needs for private, onsite delivery at your location.

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Professional Credits


ASPE is an IIBA Endorsed Education Provider of business analysis training. Select Project Delivery courses offer IIBA continuing development units (CDU) in accordance with IIBA standards.


Select courses offer Leadership (PDU-L), Strategic (PDU-S) and Technical PMI professional development units that vary according to certification. Technical PDUs are available in the following types: ACP, PBA, PfMP, PMP/PgMP, RMP, and SP.


With almost 260 million users worldwide, LinkedIn is a powerful marketing tool for business professionals. While some people use the tool to keep in touch and only use it as another social media channel, it's been proven that using LinkedIn as a marketing tool delivers results. Whether you're just getting started, or consider yourself knowledgeable in social media, this class will teach you how to utilize LinkedIn to its fullest capacity and get results.

Drive targeted traffic to your website or blog that will convert
Build qualified leads
Increase revenue
Optimize your personal or business profile page for maximum exposure
Use keywords in LinkedIn to rank higher in search results
Attract high quality business connections and clients
Learn what your competition is doing
Boost your personal and professional brand while nurturing valuable relationships
Connect with investors, decision makers and subject matter experts
Use LinkedIn Groups to build your database
Upcoming Dates and Locations
All Live Online times are listed in Eastern Time Guaranteed To Run

There aren’t any public sessions currently scheduled for this course, but if you fill out the form below, we can tell you about how we can bring this course to you!

Course Outline

1. The basics and terminology

  • Types of accounts and their differences
  • Set up your personal profile – tips and advice
  • Optimize your profile to increase search results and headlines
  • Find connections relevant to you and your industry
  • LinkedIn groups and how to effectively network within them

Exercise: Create/update your LinkedIn profile to maximize impact
Exercise: Connect with several colleagues 
Exercise: Join three groups relevant to you

2. Growing your business with a company page

  • Anatomy of the company page
  • Creating and improving your company page
  • Promoting your company page
  • Embedding video

Exercise: Does your company page speak to your customers?
Exercise: Evaluate the company page of the student next to you

3. Advanced LinkedIn marketing strategies

  • Lead generation techniques used in LinkedIn
  • Advanced search
  • Who's viewed me
  • InMail & OpenLink network
  • Profile organize
  • Capture trigger events
  • Targeted updates
  • Plugins and APIs
  • LinkedIn Mobile overview
  • LinkedIn InMaps overview
  • Incorporating your CRM with LinkedIn
  • Advertising on LinkedIn

Exercise: Search and save your ideal customer profile
Exercise: Develop your personal outreach message for different situations

4. Blogging & LinkedIn

  • Writing and commenting on blogs
  • Listening and commenting on blogs and LinkedIn posts

Exercise: Create a basic content strategy around blogging for purposes of increasing connections and leads

5. Who should be on LinkedIn within your company? EVERYBODY

  • Guidance for new LinkedIn members
  • Strategies for sales people
  • Corporate guidelines

6. The Real ROI of LinkedIn

  • When to expect a return
  • How to know if it's working
  • Your four week LinkedIn game plan

Exercise: Create a checklist for your own strategy and accountability measures to continue it on an ongoing basis.

Who should attend
  • Corporate marketers
  • Public relations directors and managers
  • Product marketing managers
  • Social media managers and coordinators
  • Community managers
  • Small business owners
  • Events marketing professionals
  • VP of marketing/CMO
  • VP of sales
  • Business development managers