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Product Discovery and Delivery

2 Days Classroom Session   |  
3 Days Live Online
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This course can be tailored to your needs for private, onsite delivery at your location.

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Professional Credits


ASPE is an IIBA Endorsed Education Provider of business analysis training. Select Project Delivery courses offer IIBA continuing development units (CDU) in accordance with IIBA standards.


Select courses offer Leadership (PDU-L), Strategic (PDU-S) and Technical PMI professional development units that vary according to certification. Technical PDUs are available in the following types: ACP, PBA, PfMP, PMP/PgMP, RMP, and SP.


This course immerses students in hands on product discovery with lean UX practices and product design thinking. Students select a product idea to explore and use it as a vehicle for the course. Starting with the formation of a product discovery team and proceeding through lean UX practices, students design a product with measurable impact.

As part of the discovery process, students use tools like opportunity mapping, collaborative framing, pragmatic personas, story mapping and customer journeys to elaborate and visualize a product story. For people working with agile teams, this course helps build strong product backlogs with better stories as well as provides insights into continuous product discovery that feeds continuous product delivery and learning.

You Will:

Understand the conditions necessary to achieve product agility
Review the product ownership group’s place in that as well as the benefits they gain on behalf of the business by working this way
Gain an understanding of the levers PO’s may pull to steer product direction
Answer the question “What’s in it for me?” from different perspectives on a product team
Overview of product discovery and delivery as well as Product Thinking and Lean UX
Experience the use of tools like collaborative framing, pragmatic personas, story mapping, customer journeys, sketching and define measurable impacts (KPIs, OKRs, etc.)
Embrace the reality that many product ideas may be wrong and early validation is essential
Adding clarity and measure impact with acceptance tests
Creating an ongoing cadence for product discovery that feeds product delivery and ultimately fuels product learning
Upcoming Dates and Locations
All Live Online times are listed in Eastern Time Guaranteed To Run
Request a quote for private onsite training Request
Oct 14, 2020 – Oct 16, 2020    12:00pm – 4:30pm Live Online Register
Nov 11, 2020 – Nov 13, 2020    12:00pm – 4:30pm Live Online Register
Dec 9, 2020 – Dec 11, 2020    12:00pm – 4:30pm Live Online Register
Jan 27, 2021 – Jan 29, 2021    12:00pm – 4:30pm Live Online Register
Mar 2, 2021 – Mar 4, 2021    12:00pm – 4:30pm Live Online Register
May 18, 2021 – May 20, 2021    12:00pm – 4:30pm Live Online Register
Jul 19, 2021 – Jul 21, 2021    12:00pm – 4:30pm Live Online Register
Sep 14, 2021 – Sep 16, 2021    12:00pm – 4:30pm Live Online Register
Nov 15, 2021 – Nov 17, 2021    12:00pm – 4:30pm Live Online Register
Course Outline

Part 1: Product Agility and Product Ownership

  1. Expectations, curiosities, and the selection of product idea for the course
  2. Product ownership
  3. What is it?
  4. What’s in it for you?
  5. Why work this way? How did we get here?
  6. Steering the bus
  7. Visibility, control, flexibility, and maneuverability
  8. Getting buy in

Part 2: Product Over Progress

  1. Traditional, agile, and product-centered processes overview
  2. Product centered thinking and principles (blending discovery & delivery)
  3. Avoid being overly certain
  4. Validate ideas early and fast
  5. Develop customer insights
  6. Practice product-driven architecture
  7. Embrace responsive engineering
  8. Building product communities, product owners, users, and markets

Part 3: Early Product Discovery

  1. Framing design targets and your guess at their needs
  2. Introduction to story mapping, story splitting, and customer journeys
  3. Pragmatic sketching, prototyping, and other tools for early validation
  4. Stories, acceptance tests, and learning from building

Part 4: Roadmaps and Planning

  1. Making product choices
  2. Iteratively delivering value
  3. Sizing and planning across iterations

Part 5: Blending Product Discovery with Product Delivery

  1. Establishing a sustainable discovery cadence
  2. Establishing a blended cadence
  3. Constraints
  4. Adjusting to delivery constraints
  5. Blending with operations and support
  6. Losing “product” in delivery tools
  7. Investing in analytics

Part 6: Measuring Product Impact

Who should attend

Anyone interested in learning to question and explore customers and products. If your backlog is simply a glorified “to do” list, this course is for you. More specifically, this course is focused on:

  • Product owners
  • Product managers
  • Other leaders within the discovery cadence, (e.g. UX, architects, tech leads).