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YouTube Marketing Bootcamp

3 Days Classroom Session   |  
3 Days Live Online
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Group Rate:
(per registrant, 2 or more)
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This course can be tailored to your needs for private, onsite delivery at your location.

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Professional Credits


ASPE is an IIBA Endorsed Education Provider of business analysis training. Select Project Delivery courses offer IIBA continuing development units (CDU) in accordance with IIBA standards.


Select courses offer Leadership (PDU-L), Strategic (PDU-S) and Technical PMI professional development units that vary according to certification. Technical PDUs are available in the following types: ACP, PBA, PfMP, PMP/PgMP, RMP, and SP.


YouTube is a revolutionary video-sharing platform that has facilitated broadcasts of user-generated content — hundreds of thousands of videos are uploaded every day. In this YouTube training course we show you how to view, upload and share videos on YouTube. Learn how to start an account, build a following, promote videos on Facebook and Twitter and create and edit videos specifically for a YouTube audience. You will also learn the secrets to building a comprehensive video content marketing campaign, as well as how to monetize campaigns for maximum revenue.

During class we share best practices in maximizing YouTube, whether that means getting engagement, views, shares, conversions or optimizing videos on YouTube for search. When you finish this YouTube training course, you will be up-to-date with all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

Understanding the world of video is difficult at times for organizations to grasp. This YouTube training course is designed to impart knowledge and expertise in a personable and easy to understand way that leaves you with a thorough grasp of why YouTube is a true social media tool for businesses.

This YouTube training course will show you a vast array of tips, tricks and expert methods for ensuring that your company is visible on YouTube, and beyond, with a host of shared details about the value of YouTube outside of the site itself.

Learn to use the monetization process within YouTube to increase revenue
Identify the audience and content metrics advertisers use to make buying decisions and how they affect your ad campaigns
Fully understand and maximize YouTube’s platform and channel strategies
Design appropriate plans to maximize client opportunities for increasing subscriptions
Create videos that increase watch time and overall subscribership
Master the art of SEO optimization within YouTube videos and your channel
Create KPI’s and optimization metrics for a revenue producing programming strategy
Understand how multi-channel networks add value to the YouTube ecosystem
Fully understand rights management and policies to apply to your content experience
Decide which social media platforms will most effectively develop your target audience
Upcoming Dates and Locations
All Live Online times are listed in Eastern Time Guaranteed To Run

There aren’t any public sessions currently scheduled for this course, but if you fill out the form below, we can tell you about how we can bring this course to you!

Course Outline

Day 1 – Introduction & Platform Strategies

I. Introduction to YouTube

  1. What is YouTube
  2. History of YouTube
    • Important recent changes
    • The future of YouTube
  3. Current state of YouTube
  4. Joining The YouTube Community

II. Getting Started with YouTube

  1. Account creation
    • Specific account settings to configure
    • How to find and watch the right type of videos
    • Liking and commenting
    • Branding assets
  2. The Channel-ization of YouTube
    • How users use YouTube
    • Psychology behind user searches
  3. Why YouTube is the second largest search engine
    • How to make the most of YouTube
    • YouTube searching
    • Browsing video topics


    • Create or improve your account settings and configuration
    • What videos exist that relate to your industry or product?

III. The YouTube Platform

  1. Introduction to channels
    • Audience development intro
  2. Copyright and Content ID
    • Understanding YouTube's Content ID
    • How copyright can affect your monetization
    • Licensing
    • Policy management
  3. Introduction to Playlists
    • How to create playlists
    • Using playlists
    • How to optimize playlist for users


    • Create your own playlist

DAY 2 – Video Creation & Optimization Techniques

I. Video Creation

  1. Customizing your YouTube video experience
  2. Shooting tips for small screen content
  3. Content marketing strategies around continual content creation
  4. Post production tips and tricks
  5. Creating a brand identity on YouTube

II. Video Content for YouTube

  1. Introduction to the content creation process
    • Choosing the right software
  2. YouTube's video technology
    • Understanding YouTube's video compression
  3. Content marketing strategies
  4. How to build a sustainable community
    • Embedding YouTube videos
  5. Upload strategies


    • Create a story board for a video you can create

III. Video & SEO Optimization

  1. SEO video optimization
    • Metadata
    • Thumbnails
    • Annotations
  2. Channel Optimization
    • Channel feed
    • All audiences
    • Understanding ranking criteria


    • Optimize an existing video
    • What are the steps you'll need to take to optimize your YouTube channel?

DAY 3 – Audience Development & Marketing Strategies

I. Community Management

  1. How to build your audience
    • Asking your audience
    • Episode interactions
  2. Cross promotion and collaboration
    • Best practices
    • In Video promotion
    • Channel promotion
  3. Using Social Media as an effective outreach tool
    • How Google+ and YouTube work together
    • Posting strategies
    • Other social networks
  4. Using the Blogger network to increase visibility


    • Find five blogs and social media accounts that you will connect with for your YouTube community.

II. Making Money with YouTube

  1. Monetization
    • How ads work on YouTube
    • Understanding the demand for ads on YouTube
  2. How advertisers use metrics to determine buying decisions
    • How to use performance metrics and where to find them
  3. How sponsorships and bundles work
  4. The YouTube ecosystem

III. Measuring Your Efforts

  1. Using YouTube insights
    • Creating specific user goals
  2. View reports in insights
    • Types of reports
  3. Engagement reports in insights
  4. Types of reports
Who should attend
  • Marketing Directors and Managers
  • CMOs and VPs of Marketing and Product Marketing
  • Product Marketing Managers
  • Marketing Specialists
  • Digital/Internet Marketing Managers and Specialists
  • Web Design Managers
  • Web Designers and Developers
  • Social Media Managers and Specialists
  • Videographers and Graphic Designers
  • Small Business Owners

General or basic knowledge of overall digital marketing will be valuable for this course. You will also need a laptop and access to your company’s YouTube account.