This blog post was originally posted on rso-consulting.com and can be accessed here.
When you want to measure conversions on your website, it’s helpful to set up a goal in Google Analytics. If you’re not sure what a goal is or how it’s used in Analytics, then keep reading because this information can save you a lot of time and frustration.
What is a goal in Google Analytics?
A goal is a feature in Google Analytics that records a conversion any time a user completes a certain action. For example, let’s say you want to know every time a user submits a form on your webpage. You can set up a goal in Analytics that counts all those submissions as conversions.
Of course, conversions aren’t limited to form submissions or whitepaper downloads; you can also set up a goal in Google Analytics that measures the amount of time a user is on your page or how many page views they have in a certain time period. Button clicks and video plays are also popular types of goals.
The conversion data you’ll gain from setting up goals is extremely valuable, because it tells you whether or not you need to make changes to your web pages. If you set up a goal and see you’re not getting many conversions, then you can make adjustments to try and increase that number.
Setting up your goals
If you’re ready to set up your goals in Google Analytics, we recommend starting out with one or two at first. This way, you can get familiar with how it works, and you’ll have an easier time managing the data. As you start to integrate the data into your marketing strategies, you can add in more goals as they make sense.
For more ideas on getting started with your goals, reach out to us online and tell us where you’d like to see more conversions.